JakeBox’s first US Ejector, a promotional piece for Royal Caribbean Cruise Lines, has won the prestigious American Advertising Award, also known as the ADDY. It is also nominated for the HOW awards and the iHAF awards. But above all it has quadrupled the projected booking rate.
Brandon Lopera, head of the graphic department at Royal Caribbean is very proud and happy, both for the award and the concept. But above all for the result of the campaign:
“With Royal Caribbean’s ‘Anthem of the Seas’, the Casino team sought to invite the most loyal players in a manner that aligned with the spirit of this sophisticated and innovative vessel”, says Brandon Lopera. “The answer came in the form of the JakeBox Ejector DM piece that ‘dealt’ the recipient a fully illustrated playing card they could redeem onboard for casino credit.
“The results were outstanding”, Lopera continues, with the piece surpassing the projected bookings by more than 4 times, achieving a Cabin Fill Rate of 430% – the highest of all 2015 Casino Marketing campaigns.”
For more info, contact Jakob Skarin